Nowadays, everyone and their dog (and grandfather) has created a website. As you read this post, hundreds of new websites are being added to already overloaded Web development services in Jordan. Getting recognized among the crowd is getting more and more difficult.

For us designers, it’s “fortunately” that not everyone seems to know what makes or breaks a website. Web design is more of an art than a science since it involves a lot of creativity. But because it is a presenting medium, some guidelines (or, at the very least, concepts) apply. Anyone should be able to build a visually appealing design and move closer to renown by adhering to a few basic guidelines. Even if it’s not that easy, ability and expertise matter; anybody can make their home page seem nicer in only a few short minutes.

3 Essential Guidelines for Successful Site Design

What, then, defines beauty? Not Flash at all. Flash by itself does not make a design good; there are some obnoxious Flash websites which is not or argue that Flash lacks worth. Additionally, one need not be a talented illustrator to create eye-catching designs. Consider web design as a synergy of several aspects instead. No one piece is more important than the others; a design looks lovely as a whole.

• Maintain Balance in Your Design.

The main goal of balance is to prevent your design from leaning to one side or the other. Similar to how weight is balanced to achieve symmetry or asymmetry.

Look at the canine in the website’s header image below from Khoi Vinh’s Subtraction. I adapted this illustration from Jason Beaird’s The Principles of Beautiful Web Design. Jason emphasizes how the cross properly balances off the additional visual weight the dog adds to the composition on the left. It is a minor yet important feature. By obscuring the cross with your palm, you may see for yourself.

Asymmetrical balance refers to this, which is what credit is all about. Pay attention to how you arrange things so that the design will stay balanced. A design’s visual weight may be changed in a variety of ways, including through the use of color, size, and the addition or subtraction of features. Making the cross, for example, a bold orange would make it heavier and tip the design back out of balance. A skilled eye and plenty of practice are required to master asymmetrical balance, which is particularly delicate in web development services in Jordan. 

Another illustration of symmetrical balance is shown below; the First Twenty created it. The remainder of the design below has symmetrical columns even though the header graphic is asymmetrically balanced (can you see how it’s done?). Although it may be more challenging to get, asymmetrical balance tends to develop a design more whimsical.

• Use Grids to Compartmentalize Your Design.

Grids and the idea of balance are closely connected ideas. You may “compartmentalize” a design using grids, which are collections of horizontal and vertical rules. Consider columns. Columns enhance readability, making comprehending the information on a page simpler. Everything is accessible to the eye when there is adequate space, and the Rule of Thirds (or a comparable Golden Ratio) is used.

The primary content area is about equal to the design’s width divided by 1.62 (equivalent to phi in mathematics), which explains why sidebars, for instance, are often around a third of the width of the page. We won’t understand why this is the case, but it does appear to be true in real life. Additionally, it explains why, in professionally shot images, the subject is typically placed at the intersection of an imagined nine-square grid (three by three, with two horizontal and two vertical lines) rather than in life middle.

Minimalist designs work very well with the grid. Why, as explained in 5 Thirty-One by Derek Punsalan

Although the design is not aesthetically stunning, the pieces’ clean, rigid organization makes them pleasing. The left column would be nearly twice as wide as the right sidebar, so keep that in mind when creating layouts, which is an important aspect of Web Development Services in Jordan. 

• Pick Two or Three Base Colors at Most for Your Design.

What if the primary red on The First Twenty’s website above was replaced with lime green? Would it be attractive? Probably not. It shares a different color scheme (and line green isn’t the most precise color to deal with). There is a purpose for why websites like ColorLovers exist. Like Rambo, you can’t just choose your colors with your weapons blazing. Some color combinations work better than others. There are many ideas about colors and their varieties, such as rules for monotone and contrasting schemes, but much of it comes down to common sense and intuition.

Discover for yourself what blends well. To acquire a sense of how colors interact with one another, take in as many website designs as you can, such as those displayed on any of the several CSS showcase websites (like Best Web Gallery). Choose no more than two or three foundation colors for your design, and when required, add tints (lighter, mixed with white), shades (darker, mixed with black), and combinations of these colors to the palette.  

Choosing attractive colors is just as crucial as selecting the right colors (i.e., the colors that are appropriate for the task). “Earthy” colors like reds, browns, etc., would work nicely in a web design for a small, cozy restaurant. Of course, there isn’t a recipe that will always work. Each color conveys a different message, and it is up to you to determine what that message is.

The color palette of Bence Kucsan’s website is exclusive to him. The predominant color scheme is monochromatic (consisting of several tints and hues of one color) and achromatic (black and white),  with red standing out:

The red gives the spice that makes specific parts stand out and prevents the design from becoming dull. Of course, more than simply red makes the method fascinating. Black and white represent sophistication and professionalism. By the way, this design was made famous by a particular brand.

This design shines because of all of those delicate hues. When you look closely, you can see that the color selections are precisely specified, which is required to guarantee that all pieces work effectively together. At first sight, the color choices appear to be haphazard. The website also shows excellent use of color and graphics, notably in its backdrop, which leads us to number four.

Conclusion

The three guiding principles we have covered here are only the beginning of good web design. Accessibility, readability, and usefulness are also essential factors when it comes to web development services in Jordan. 

This explains why web design is so challenging. With so many content management systems, blogging tools, and themes readily available nowadays, getting your feet wet in design is simple. But it takes time and, let’s face it, talent to properly master all aspects of Web design. Making beautiful designs is just one aspect, but it’s crucial.